Paid search marketing is the quickest way to get your business in front of people who are looking for the products or services you provide. Because you only pay for qualified traffic, it’s easy to control both your budget and the return on investment for your campaign.
All of our team have been trained and accredited by Google, and we update our training on a regular basis. This means that you get access to experts with current knowledge and years of experience in running successful campaigns.
There are several types of Google ad campaigns but the three we run most frequently are:
Google Search Advertising gives you the opportunity for your ads to be shown when a prospective customer is looking for the products or services you provide. It’s a great way to generate leads and new business as the people that click on your ads will usually be ready to engage or to buy.
Similar to Google Search Advertising but dedicated solely to products, Shopping campaigns allow you to showcase your inventory to prospective clients as they are searching online. Google Shopping campaigns are an effective way to generate new business.
Display ads are unlike Search and Shopping campaigns in that, rather than the ads being shown in Google search results, they appear as banners on websites across the internet. Display advertising can be an excellent way to supplement social advertising and to build brand awareness.