SEO stands for search engine optimisation, which is the process of making improvements to a website in order for it to appear higher in organic search engine rankings. While it sounds relatively simple, there are literally hundreds, if not thousands of factors which can affect your positions, so systematically improving them takes some work.
We take a “whitehat” approach to SEO, which means we play by the rules and do things the right way. Google is always updating its algorithm - trying to filter out those that break or bend the rules - so keeping on the right side of things has never been more important.
Getting to number 1 in Google for high-volume keywords requires a balanced strategy which includes some or all of the following:
There’s no quick fix with SEO but by using our comprehensive plan of action, improvements will come steadily over time.
The configuration of your website has a direct link to your positions in search engine rankings, and we need to make sure that your site is set up in the best possible way. Whenever we start a new project we always perform a free of charge SEO review to pinpoint exactly where improvements can be made. Examples of the areas we focus on include:
Off-site SEO is the process of building an online reputation for your website by reaching out to third party website owners and having them link to your site. The higher the quality and quantity of links, the better your positions in search engines will be. Link building can take some time; firstly we need to create content that’s worthy of receiving links, before researching and approaching prospective third party websites.